PORTELLO FACTORY IS BORN: CLASSIC RESTORATIONS, TUNING UP FOR RACING, SALE AND RENTAL OF
ALFA ROMEO HISTORIC CARS OF SCUDERIA DEL PORTELLO
Scuderia del Portello puts up for sale a few cars of its Museo Dinamico Alfa Romeo storiche which have been relevant in the sport history of the Biscione, so that the buyers can become, or keep being, protagonists themselves.
In collaboration with the company which has been managing for over 20 years the logistics and the administration of the association from Arese, the aforementioned commercial activity will be carried on under the new brand PORTELLO FACTORY – ALFA ROMEO RACING & CLASSIC CARS HUB.
With the guarantee, therefore, of a name known all around the world as an “ambassador” of the Alfa Romeo sports brand and of the Made in Italy excellence, and with a network of around 200 members scattered in 19 countries, Portello Factory will be a hub which will coordinate engine preparers, mechanics, body shop mechanics and artisans of Scuderia del Portello in order to offer every necessary service to all the owners of Alfa Romeo historic cars, both for street and for racing, in the full respect of the originality and of the history of the cars. Indeed, after the works and the restorations made by the supply chain of Portello Factory, the cars will be registered in the Catalogo Alfa Romeo storiche of Scuderia del Portello (which was created along with the association from Arese in 1982).
Portello Factory will be also an important international “showcase” where only the members of Scuderia del Portello will be allowed to sell but from which everybody will have the chance to buy.
The important message which this activity wants to deliver to the market is that not only cars or spare parts are sold-bought; the added value of any single piece will be its history, with which the members of Scuderia del Portello keep safeguarding the heritage of the Alfa Romeo sports brand in the most prestigious events in the world – and this has been taking place for around 40 years now.
For this reason, the modus operandi employed while selling cars and spare parts, especially the ones with a high value, will guarantee both buyers and sellers the maximum of reliability and discretion, with an accurate selection of the offers and of the requests for the negotiations (which will be exclusively private).
A very important mission that Portello Factory wants to carry on is to give continuity to the cultural and artisanal history of the Alfa Romeo sports brand through the training of young students coming from professional schools who will be involved so that they can learn an actual art which will become more difficult to safeguard by the future generations.
The Team Manager Andrea Cajani declared: “After the annulment of several, important events in which we usually participate and which are often organized by us (for example our 110th Alfa Romeo Anniversary which was scheduled for the last April in Monza, cancelled for the Covid-19, with over 300 Italian and European Alfisti enrolled), during the lockdown we worked on a formula in order to diversify our activities and services in collaboration with the supply chain of the artisans of Scuderia del Portello. The need of several collectors to sell and restore cars with historic relevance and to offer spare parts through a serious, qualified organization, brought us to conceive a business which will involve our members, our engine preparers and all the world of the Alfa Romeo lovers. We are living a phase in which, unfortunately, the manifestations in which the public used to come to us are being cancelled; so now we reach them by offering new services”.
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